Marketing and Sales

Overview:                                                                                                           

Over two days, your managers and sales people will learn a series of tried and tested techniques and proven ideas that will enable them to be highly successful in both their personal and professional life. Consequently, the ultimate benefactor will be your organisation. These ideas, methods and strategies have all been proven in the ‘Real World’ of business, by Small to Medium sized companies and by FTSE 100 companies. Delivered under licence to Peter Thomson International, they are practical, pragmatic methods that your team will be able to personalise and apply. However good your products, service, or systems – business success will only be achieved with effective, professional and consistent sales and marketing activity. These two days will give your team a toolkit of ways to increase sales and increase profits. This will increase the motivation and feeling of success of your sales team. Learning takes place in bite sized chunks. The delegates are able to apply theory into their workplace and accurately measure the success of their training.

Course outline:

Day 1. Strategy: Listening skills, negotiation techniques, thinking in inches, the 3 Key questions of business growth, Magic Matrix, relational and transactional clients strategy,  enthusiasm, personal values and belief, SWOT and Personal goals